HSBC #OpenToArt Initiative Continues to Inspire and Cultivate Hong Kong Visual

After presenting the M+ Kusama exhibition and Metaverse Art Gallery last year, the bank is excited to support the arrival of Pharrell Williams and Lorraine Schwartz for the debut of JOOPITER auction platform in Hong Kong this March, together with other exciting inspiring art activations

HONG KONG, March 20, 2023 /PRNewswire/ — Committed to promoting contemporary visual art culture in Hong Kong, HSBC launched the #OpenToArt initiative in 2022 to develop key partnerships with the city’s leading cultural groups and non-government organisations. So far, the creative endeavor has been wildly successful.   The bold actions include becoming lead partner of the M+ Museum in the West Kowloon Cultural District, presented the wildly popular ‘Yayoi Kusama: 1945 to Now’ exhibition as the lead sponsor, and launch of the ‘Open to Art’ Metaverse Gallery featuring 3 local artists, an immersive digital platform to increase art appreciation with technology.

A Month of Art this March

As Hong Kong prepares to welcome the annual gathering of artists, galleries, collectors, and art patrons this month, the HSBC #OpenToArt initiative will again be at the centre of art and culture activations, supporting various events. On top of celebrating Hong Kong’s visual culture at the M+ Welcome Party tonight (Mar 20) with the local art community, patrons of M+, art & culture institutions from around the world; the most exciting happening will be a special #OpenToArt talk (by invitation only) introducing JOOPITER, the digital-first auction platform founded by Pharrell Williams, American multiple Grammy-award winning musician, cultural visionary, and Louis Vuitton’s newly appointed men’s creative director. The Hong Kong debut entitled “A Journey Through Gems” will feature the creations of world-renowned American jeweller Lorraine Schwartz, who is responsible for iconic bespoke high jewellery coveted by royalty and international A-list celebrities such as Beyonce and Rihanna.

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Selected HSBC Global Private Banking clients will also have the privilege to join Pharrell for dinner after the talk for a money-can’t-buy experience.

Other high calibre, exclusive and public events for all art & cultural elites & lovers!

As the newest cultural contribution to HSBC’s “Open to Art” Initiative – ESKYIU OPEN FOREST, was launched last week. Inspired by the West Kowloon Cultural District’s transformations, the interactive spatial installation amplified with Augmented Reality (“AR”) technology, explores how the urban and cultural landscape is rapidly changing and adds a new visual dynamic to the waterfront.  HSBC invites everyone to be an inspired explorer and immerse themselves in the space from now till May 12!